REALITY CHECKUP
VIDEO Campaign for
CREST GUM DETOXIFY TOOTHPASTE
Building on Crest’s nationally celebrated Reality Checkup Campaign, the goal was to boost awareness of Crest’s Gum Detoxify Toothpaste within the Chinese Canadian community in Toronto, Vancouver, and Calgary. The commercial comes in both 15-second and 6-second versions, and is available in English, Cantonese, and Mandarin.
Video Director | SCRIPTWRITER
