Brand+Social
(TATTOO PEOPLE TORONTO)
Brand+Social (TATTOO PEOPLE TORONTO)
Tattoo People Toronto is home to professional artists with diverse backgrounds, offering customized tattoo services and unique flash designs. As one of Toronto’s top-rated tattoo shops, they are dedicated to creating a safe space for all tattoo lovers.
SERVICE
Visual Identity Design
Content Strategy
Social Media Management
Influencer & Brand Partnership
Photo & Video Production
Graphic Design
Merch Design & Production
CHALLENGE
The tattoo industry faced several challenges following the pandemic. Consumers shifted their spending priorities towards travel and saving, leading to reduced spending on non-essential items like tattoos. Additionally, the market became increasingly competitive, with a surge of small studios and talented artists offering lower-priced services. Compounding these issues, the tattoo shop's marketing strategy was limited by a constrained budget for paid media advertising, requiring a cost-effective approach to stand out in a crowded market.
STRATEGY
To address the challenges in the tattoo industry, we developed a comprehensive digital marketing strategy focused on social media to promote over 20 resident artists, each specializing in different tattoo styles. We also revamped the shop’s branding to highlight its welcoming, carefree, aesthetic, and hygienic qualities, ensuring our visual identity reflects the desired customer experience. Additionally, we aimed to build a family-friendly and first-timer-friendly community by creating engaging content, including customer testimonials, viral reels, and promotional offers, all designed to foster a strong sense of connection around the shop.
＊ RESULT
＊ RESULT
Most customers perceive the shop as welcoming, carefree, friendly, and hygienic, setting it apart from its competitors.
The overwhelmingly positive reviews indicate strong customer loyalty and satisfaction, with many clients expressing their intention to return for future tattoos (according to Google Review).
+13,000%
Instagram Reach
(without Meta Ads placement)
+190%
Content interactions
comparing to other businesses in the Lifestyle services category (according to Meta Ads Manager)
+7,000%
Follower growth rate
(while using our service vs. not using our service)
1.1M+
Organic views
generated with a top performing reel,
along with over 5.5K shares