Electric Dreams
Product Launch Campaign for
CASETiFY x Little Thunder
“CASETiFY joins hands with Hong Kong artist Little Thunder. This exclusive series features never before-seen artworks infused her signature style. The collection invites art lovers around the world to explore the juxtaposition of hope and desperation through whimsy and imagination.”
Creative | Video Director, Producer & Editor
We developed and produced the promotional assets for CASETiFY to roll out this collaboration worldwide, from Hong Kong to Japan, Taiwan and the United States. These assets are crafted to match Little Thunder’s dreamy & feminine character, and her fascination with retro & vaporwave.
The series has enjoyed modest success since its launch. In particular, the premium box set with only 100 sets available worldwide is all sold out within few hours.
Full video ON vimeo.
service provided
Creative Development ∙ Photography ∙ Video Production
TEAM
Agency & Production Studio Dunstein ∙ Creative jaywynnstan ∙ Art Director Aurora Rachel Wong ∙ Photographer Travis Leung
Video Director, Producer & Editor jaywynnstan ∙ Cinematographer Charles Wong ∙ Colorist Pete Ma ∙ Production Assistant Circle Yau & Abby Lai
