ALWAYS ON THE GO
Product LOCALISATION Campaign for
CASETiFY Phone Strap
CASETiFY Phone Strap is the perfect touch to complete your outfit in a city that never stops. It is the most fashionable way to carry your phone around while keeping your hands free, and you can easily mix-and-match with just any CASETiFY case. In this campaign, we produced editorial-like visuals to promote the strap card lifestyle under the tagline Always On The Go, while aligning with the brand’s product localisation strategy in Hong Kong.
Creative | Video Director, Producer & Editor
FUNCTIONAL AND FASHIONABLE
Everyone has their very own way to wear a phone strap, whether you are a fashion minimalist, outdoor enthusiast or a college girl. We have developed moving and still images for these three personas respectively. Find the showcase below.
service provided
Creative Development ∙ Photography ∙ Video Production
TEAM
Agency & Production Studio Dunstein ∙ Creative jaywynnstan ∙ Photographer Travis Leung assisted by Pang Sing Man
Video Director, Producer & Editor jaywynnstan ∙ Cinematographer Charles Wong ∙ Stylist Anthony Tong assisted by Jason Wong ∙ MUA Chili Fong & Dee Fung
Production Assistant Kevin Wong ∙ Colorist Pete Ma