Be the best version
of yourself
BRAND Launch Campaign for
TRANSFORMATION FORMULA
Running a gym business in Hong Kong is not easy. Gym owners face skyrocketing rents, a highly competitive market with fierce price competition among 800 gyms. Just like many SMEs, they have inadequate resources to develop strategic brand building and content marketing.
Creative | Video Director, Producer & Editor
Advancement
is deeply rooted in THE
brand’S DNA.
The brand celebrates hard work, obsesses with science, and thrives for quick results. In the assets we produced, we highlight these great values with the use of contrasty colours, bold font types, and elements that symbolise speediness & technology.
Full video ON vimeo.
service provided
Creative Development ∙ Branding Design ∙ Photography ∙ Video Production
TEAM
Agency & Production Studio Dunstein ∙ Creative jaywynnstan ∙ Designer Julia Poon
Video Director, Producer & Editor jaywynnstan ∙ Cinematographer & Photographer Charles Wong ∙ Production Assistant Kevin Wong